University School Website Redesign

University School, an inde­pen­dent all-boys school, grades K–12, engaged DDP to redesign its web­site pres­ence. We designed the site to be both respect­ful of the institution’s 115+ year past, yet mod­ern and engag­ing to cur­rent and prospec­tive par­ents and stu­dents, as well as alum­ni and the pub­lic in general.

The web­site was specif­i­cal­ly built to visu­al­ly and struc­tural­ly tie togeth­er the Lower, Middle, and Upper Schools for the first time, both in spir­it and in infor­ma­tion gathering/sharing and gen­er­al man­age­ment (the school is sit­u­at­ed across two cam­pus­es in two cities—Lower/Middle and Upper, thus mak­ing a uni­fied web­site ever more impor­tant). The site includes improved usability/functionality, data-dri­ven page con­tent and an exten­sive web brows­er-based con­tent man­age­ment sys­tem (CMS). Specific fea­tures include poignent mes­sag­ing and engag­ing full-col­or and black-and-white imagery via a Flash-based mod­ule that rotates a col­lage of imagery over time. Presentation of Upcoming Events and Recent News links on the home­page, as well as direct link access to por­tals of con­tent specif­i­cal­ly tai­lored to var­i­ous con­stituen­cies (Students, Parents, Faculty, Alumni, and Board of Trustees) round out this robust web­site upgrade.