Purdue Theatre 2005-06 Season Brochure

Purdue Theatre at Purdue University engaged DDP for a sec­ond year to design and pro­duce its 2005-06 sea­son brochure and col­lat­er­al mate­ri­als. Our chal­lenge this year was to present an entire sea­son of six dis­tinct­ly dif­fer­ent plays to the pub­lic, this time in a small­er pam­phlet for­mat that would allow it to be insert­ed into mul­ti­ple edi­tions of the local news­pa­per as a free-stand­ing insert (FSI).
In addi­tion, we were engaged to redesign the theatre’s iden­ti­ty and incor­po­rate the final selec­tion into the sea­son brochure design, with­out delay to the brochure’s pro­duc­tion and dis­tri­b­u­tion sched­ule. While still adher­ing to a strict bud­get, we were able to print a full-col­or brochure through care­ful plan­ning and paper selec­tion. The result­ing brochure cap­tured the dynam­ic nature of each play—all this with­out an increase in bud­get. Posters, post­cards, play­bills, and a TV spot accom­pa­nied the brochure, to be used through­out the season.