Onslow County, N.C. Website Redesign

The coastal com­mu­ni­ty of Onslow County, North Carolina, engaged DDP to design a new web­site pres­ence to sup­port their grow­ing com­mu­ni­ty. To negate the stereo­types asso­ci­at­ed with many gov­ern­men­tal web­sites, a bright, wel­com­ing site design was cre­at­ed that includ­ed improved usability/functionality, data-dri­ven page con­tent and an exten­sive web brows­er-based con­tent man­age­ment sys­tem (CMS).
The home page fea­tures a Flash-based “post­card” of local and region­al images that auto­mat­i­cal­ly rotates as time pass­es. Descriptive cap­tions explain each scene, and the entire mod­ule can be mod­i­fied via the back-end CMS, for ease and effi­cien­cy. Specific site-wide fea­tures include mod­ules of infor­ma­tion, such as a Calendar of Events, Announcements, and QuickLinks, all imple­ment­ed to facil­i­tate direct access to vital infor­ma­tion. In a relat­ed project, DDP expand­ed Onslow County’s brand mes­sag­ing by devel­op­ing a new iden­ti­ty mark and tagline (“Pride In Service, People and Place.”). The tagline reflects the dual­i­ty of the website’s pur­pose: to ser­vice the cit­i­zens of the coun­ty, while acknowl­edg­ing and pay­ing respect to the large pop­u­la­tion of mil­i­tary sol­diers and fam­i­ly who live and work in the coun­ty as part of the Marine Corps Base, Camp Lejeune.